The newest Brazilian Society taken to the us a separate envoy, Theodore Langgaard de Menezes, in conclusion agreements; as well as on March 4, 1918, inside New york, brand new pact try signed by which Sao Paulo would be to join this new publicity venture in the usa whenever $960,000 at rate of $240,000 a-year getting few years; and people in this new trade in the united states was to lead altogether $150,000 . Weir in the usa, and to the brand new superior salesmanship of Louis R. Grey, the brand new Arbuckle associate within the Brazil.
Oversight of one’s advertisements in the usa was delegated so you’re able to four guys, representing the uploading and roasting branches of the change, and you will designated once the Joint Coffee Trade Exposure Panel of one’s All of us. Weir, of new York; F.J. Ach, away from Dayton, Ohio; and you may George S. Wright, of Boston, is roasters; as well as 2, William Bayne, Jr., and you will C.H. Read more